TONAWANDA, NY (June 17) – Momentum Public Affairs president and founder Craig Turner today announced a new spin-off company: Momentum – The Business Growth Agency. The Momentum Agency’s focus is on strengthening companies’ growth opportunities through engagement with chambers of commerce, business associations and not-for-profits.
Quick question: What’s the first thing that goes through your mind when your membership or sponsorship renewal from your business association lands on your desk?
I believe we’ve hit a point of overload for business and community organizations. There are so many to choose from, and so many events to possibly go to that it’s very difficult for companies and the professionals that work for them to decide which ones are worth their time and effort.
Many companies invest in promotional items to help market their brand. Something I’ve noticed over time is that companies often do a poor job with these items that they invested their marketing dollars in. That’s because they order them without a strategy for using them.
Whose responsibility is it that you get return-on-investment on the sponsorship dollars that you spend? We would argue that these are the entities responsible, in order of importance: (1) You
I’m guessing you’re hit with sponsorship requests all the time. There are many, many causes, business groups, events, walk-a-thons, etc. that all have their hand out to you. We know that, in your heart, you’d like to help everyone.
