Quick question: What’s the first thing that goes through your mind when your membership or sponsorship renewal from your business association lands on your desk?
I believe we’ve hit a point of overload for business and community organizations. There are so many to choose from, and so many events to possibly go to that it’s very difficult for companies and the professionals that work for them to decide which ones are worth their time and effort.
Many companies invest in promotional items to help market their brand. Something I’ve noticed over time is that companies often do a poor job with these items that they invested their marketing dollars in. That’s because they order them without a strategy for using them.