Momentum – The Business Growth Agency and rel8ed.to Analytics Launch New Momentum Chamberizer Platform
TONAWANDA, NY (June 10) – Momentum – The Business Growth Agency president Craig W. Turner and rel8ed.to Analytics president Robert Lytle today announced the launch of an exciting new program designed to help companies maximize their business development opportunities with chambers of commerce, business associations and industry groups. The collaborative technology, the Momentum Chamberizer, is an innovative new platform that allows companies to match their prospect lists against chamber membership in markets around the U.S. and Canada.
“We’re very excited to launch the Momentum Chamberizer, a concept that we scribbled on a napkin several years ago, and have spent the last year developing with rel8ed.to,” said Turner. “Companies are looking for the best return-on-investment from their marketing dollars, and the Chamberizer helps them find it by showing them exactly where their best prospects are.”
The program, powered by rel8ed.to’s Diligence platform, enables users to search for specific companies’ engagement with chambers and business associations for enhanced prospect targeting, or compare prospect lists across business organizations to inform membership/sponsorship decisions in current or new markets.
“The Chamberizer is a terrific application for our platform and the vast amounts of data that we collect, as our data clients come to us when they’re looking for a leg up, whether it’s risk management, research, marketing or, in this case, business development,” added Lytle. “Coupled with the Diligence platform, the Chamberizer is a powerful tool that will make companies’ prospecting efforts instantly smarter.”
For Momentum, the Chamberizer platform is a tool to support its mission of helping companies maximize their membership and sponsorship spending with business groups.
“We’ve always done well on behalf of our clients in getting them added value for the membership and sponsorship dollars they’re already spending,” Turner said. “What we were missing was the intelligence – an easy way to see where your best prospects are actually spending their time. The Chamberizer is a game-changer for companies looking to spend their prospecting time, effort and money more effectively.”
The Momentum Chamberizer is launching with immediate capabilities in six (6) markets: Buffalo Niagara, Charleston (SC), Cleveland, Pittsburgh, Savannah and Tampa/Clearwater/St. Petersburg. More markets will come online soon, and specific markets not listed can be requested.
“We pride ourselves on providing access to a massive graph of open-source data, which is particularly strong in North America,” continued Lytle. “The Chamberizer provides another lens to see that data through, and soon enough we’ll be able to support the chamber membership analysis in markets all across the U.S. and Canada. This is an exciting project, and we’re pleased to be able to collaborate with Momentum on it.”
The Chamberizer program offers users two levels per market: (1) a one-time analysis of your own prospect list or one provided by rel8ed.to, against the Chamberizer database; or (2) that same analysis, but also with access to rel8ed.to’s Diligence platform, enabling an even deeper dive into business intelligence on your prospect list.
For more information on the Momentum Chamberizer, visit momentumforbusinessgrowth.com/chamberizer.
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About Momentum – The Business Growth Agency: Momentum – The Business Growth Agency (MTGBA) helps companies develop, communicate and implement a strategy for getting stronger return-on-investment from their memberships and sponsorships. MTBGA services markets across the U.S. and Canada, and has offices in Tonawanda, NY and Tampa, FL. MTBGA is a subsidiary of Momentum Public Affairs, LLC.
About rel8ed.to Analytics: rel8ed.to Analytics enables deep business data analytics on Big + Open Data, delivering hidden insights about corporations. Through our Diligence platform, rel8ed.to combines North America’s largest repository of business data with proprietary algorithms, revealing essential links between businesses, owners, suppliers, and competitors.
